Fisher Outdoor Leisure
About Fisher Outdoor Leisure
Fisher Outdoor Leisure is one of the UKs? largest and most dynamic cycling distributors. Having started life as a small, London based general wholesaler back in 1934 the business grew through three generations of the Fisher family until it ceased to be a family run business following a private equity backed management buyout in 2006. Since 2006 the business has grown & evolved enormously with sales have more than doubling to £32 million on the back of significant investments in people, infra-structure and technology meaning that Fisher is now one of the most forward thinking distributors in the world. Our portfolio of brand partners is a who?s who of some of the most famous and iconic brands in the world including SRAM, Rock Shox, Zipp, Troy Lee, Tacx, Vittoria, Santini, Powerbar, Look, Campagnolo, Early Rider and Muc-Off. Our philosophy is to connect specialist brands with specialist retailers supported via market leading great customer service from a knowledgeable team thus providing cycling consumers access to a large range of market leading premium brands. Having such a long-standing presence means that Fisher has had to change and innovate with the times to be the success it is today. We are continually investing in initiatives to provide retailers with added value in an increasingly competitive marketplace. With decades of experience in the business combined with our industry-leading expertise, we?ve got a really good understanding of what today?s cycle trade wants and needs. . Our ability to grow sales at a faster rate than the market comes from our detailed understanding of the UK cycle market coupled with an unrivalled capability to reach all of the relevant distribution points both online & in store. We work closely with brands by demonstrating an ability to deliver a balanced presence within the key sales channels which is aligned to the brands? objectives and in a way that meets both retailer and consumer expectations. We capitalise on our understanding of the significant channel shifts by offering brands & retailers solutions to the challenges and opportunities these pose across the different customer segments. All of this is delivered by a best in class blend of brand management, account management, telesales and e-commerce and is underpinned by robust IT. Our vast product range comprises many exclusively distributed industry-leading brands, which together, have everything today?s bike and toy retailers need to make a success of their own business. At the core of Fisher?s values is our long-standing commitment to supporting the independent retail specialists, whilst ensuring all our customers receive equally good value and great customer service.